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Enjoei (Portuguese for “I got tired of it” is the biggest Brazilian e-commerce for buying and selling clothes and accessories. In its first mass-marketing campaign, we decided to present it for its purpose: to satisfy the neverending human need for… stuff.

The campaign was lauched with a film that introduced the brand’s ideal: to turno finite resources (such as money and space) into infinite ones (to match the human drive for wanting things). To show this, we tld the story of a girl that had a wardrobe with endless possibilities. Shorter films expanded the story. In them, we saw everything that she could find inside the wardrobe, from baby clothes to sneakers.