THE HEAVY METALS BAND
Fish are not as healthy an alternative to red meat as we think: they are contaminated with heavy metals dumped in the oceans. To make people aware of it, we fought heavy metal with heavy metal: creating a heavy metal band, named Heavy Metals, that sing about the heavy metals found in the fish we eat. Formed by the vegan legends Rodrigo Lima from Dead Fish, Juninho from Ratos de Porão, Iara Bertolaccini from BlastFemme and Dirk Verbeuren from Megadeth.
AGENCY: Wieden+Kennedy SP
ROLE: Creative Director, Art Director, Designer
YEAR: 2023
TEAM: Humberto Cunha, Alexandre Giampaoli, Felipe Ribeiro, Thiago Victoriano,
Pedro Balle, Eddy Guimarães, Rogô Castro, Uly Demetrio, Ed Vargas
3D CONCEPT STUDIO: Fromm Studio
